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What Public Relations Agencies Should Know About SEO
Facebook. Twitter. LinkedIn. Pinterest…and the list goes on and on. Social media and SEO companies have exploded yet some public relations agencies have been left in the dust. After all, some...
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Top 5 Reasons Companies Need Public Relations or Media Relations
What used to be a need for a televised broadcast, newspaper coverage, or radio time in order to get coverage has since evolved into an internet-induced cloud of online branding. Media relations used to...
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The Art of Pitching: 8 Ways to Pitch to the Media
Pitching is a tactic, but also an art. While it takes pertinent content to get attention, it also greatly depends on how exactly the information is portrayed. Public relations professionals understand...
View Article8 Essential Tips to Get a Journalist’s Attention
Pitching isn’t just a tactic, but also an art. While opportune content is the main ingredient in cultivating interest, a dash of proper etiquette will certainly generate more attention. Public...
View ArticlePublic Relations Agency versus Freelancer: The Pros & Cons
Building a public reputation and establishing a brand for either yourself or your company is not a task that should be taken lightly. Present day, huge corporations (such as FedEx, Starbucks, Porsche,...
View ArticleThe Value of Earned, Owned and Paid Media
Promoting your brand on any level, is a great thing. Traditional marketing methods are generally focused around brand recognition and awareness. Hearing or seeing your brand over and over again can...
View ArticleNewsjacking: 6 ways to Turn Breaking News into Badass SEO Benefits
Newsjacking, although the term may sounds like a crime, the results can lead your SEO far away from solitary confinement! Coined by the mind of David Meerman Scott, marketing strategist, author and...
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